From Stuck to Story – Nonprofit Storytelling Playbook

Katie Whitehorn

Launching October 20, 2026! ✨

The nonprofit storytelling playbook

Get your free Story Framework worksheet

Discover the four key ingredients every fundraising story needs to give your donors a reason to care and act.

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Praise for From Stuck to Story

"I finished this book thinking, 'I need to put this into the hands of every writer on my team.'"

Bekah DiFelice
Author and Global Communications Director, International Justice Mission

"Katie’s book gives you the practical tools you need to supercharge your impact through story."

Gabe Cooper
CEO of Virtuous Software

"Read it, then put it in the hands of the people writing your appeals."

Thaddaeus Nichols
VP of Global Marketing & Partnerships, charity: water

Read more praise

You know storytelling drives giving. But who has time to master it?

Effective storytelling isn't just for expert creatives with loads of time.From Stuck to Story guides you step by step without draining your time and focus.Create winning stories faster using the simple ingredients that inspire donors to give generously and keep on giving.

Discover a clear, repeatable storytelling process.

Identify the four ingredients every effective fundraising story needs—and find them fast
Shape your raw material into a narrative structure that moves donors to give and keep giving
Adapt any story for different purposes, from appeals to newsletters and everything in between
Build a story ecosystem so you're never stuck without an effective story to send
Show up consistently without burning out or having to write every story from scratch

Donors want to be moved, not manipulated. This playbook shows you how to do exactly that.

Get your free Story Framework

Sample the core framework for turning raw story material into a fast first draft. No writing experience required.

Instant download by email. Unsubscribe any time.

What you'll gain

Stop dreading the next fundraising deadline
Never scramble for a story when an appeal is due
Stop second-guessing how to move donors to give
Get the fundraising results that earn recognition
Move from overwhelmed to confident in storyelling

Early reviews from readers

"Really solid and so practical."

Liz Kinsfather, MA
Nonprofit Consultant

"I'm so excited for this book to make it to market! I already have two non-profits I want to share it with."

Heidi Pitts
Digital Marketing & Media, Whitman College

"Easy to read, helpful, engaging, funny."

Monika Salden
Nonprofit Communications, Marketing, and Storytelling

Proven results from story-driven campaigns

Used by nonprofits of every size and shape, this playbook has helped:

Bring in a first-time seven-figure donation.

Double the dollars raised by previous campaigns.

Reach fundraising goals up to 85% faster.

Meet the Author

Katie Whitehorn is a writer and creative lead who will be the first to tell you she’s not a creative (don’t let the job title fool you) and that crafting effective, human stories doesn’t have to take as long as you think.Before turning to full-time nonprofit storytelling, Katie spent a decade serving with international nonprofits as a humanitarian worker. Today she works with Historic, a brand and strategy shop serving nonprofits. She brings her storytelling lens into brand messaging and positioning for organizations such as International Justice Mission, The Tebow Group, World Vision USA, and American Bible Society.Follow Katie on LinkedIn and see her work at katiewhitehorn.com

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FROM STUCK TO STORY

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How does it work?

Use your Story Worksheet to quickly draw out the raw ingredients your story needs to move audiences to act.It’ll guide you to identify what you’re working with and what’s missing so you can start shaping a story that grips imaginations and captures hearts.

Have a question?

Reach out on LinkedIn.

FROM STUCK TO STORY